CJ ENM selected as the preferred bidder for the KBO League wired and wireless broadcasting rights project… for three years until 2026

CJ ENM was selected as the preferred bidder for the wired and wireless (new media) broadcasting business between 2024 and 2026 in the KBO League.

The KBO secretariat said on the 8th that it will hold detailed negotiations with CJ ENM, the preferred bidder, and that it will announce the size of the contract and major matters when the negotiations are finalized.헤라카지노도메인

The KBO Secretariat held a bid on December 4 last year to select the preferred bidder for the wired and wireless broadcasting rights project for three years from this year and closed the receipt of the proposal on the 3rd. It then conducted a technical evaluation review on the 5th and selected CJ ENM.

The telecommunications and portal association, which was selected as a business operator by spending 110 billion won, the highest amount in Korean professional sports history, for five years from 2019 to 2023, seems to have fallen behind CJ ENM, the largest shareholder of video OTT company Tving.

According to the baseball community, CJ ENM is known to have surpassed other consortiums as it was highly evaluated not only for the bid amount but also for the scalability of the media platform.

As the number of people watching professional baseball through various mobile platforms instead of traditional media such as TV and IPTV increases, the baseball community seems to have given more points to consortiums that put openness ahead of platform closure.

CJ ENM, telecommunications and portal associations (Naver, SK Telecom, LG Uplus, African TV), and Aikla, a TV broadcasting rights operator, are said to have participated in the bid for the KBO League’s wired and wireless broadcasting rights project.

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