Hana Financial Group model Ahn Yoo-jin heated up the Daejeon World Cup Stadium.
On July 12 (Wednesday) at 19:30, Hana Financial Group’s new advertising model, girl group IVE’s Ahn Yoo-jin, attended the home match between Daejeon Hana Citizen and Jeonbuk Hyundai in the 22nd round of the ‘2023 Hana OneQ K League 1’ at Daejeon World Cup Stadium.
Ahn Yoo-jin is the leader of girl group I.V., which is loved by many for its songs such as , and recently appeared on the entertainment program “Earth Amusement Room” to showcase its various charms. Based on her bright and healthy image, she was selected as the new advertising model for Hana Financial Group.
The news of Ahn Yoo-jin’s visit generated a lot of buzz before the game. The club’s social media post announcing the visit of Ahn Yoo-jin, who was born in Daejeon and attended elementary and middle school in Daejeon, received countless ripples welcoming the “daughter of Daejeon.” In particular, all seats on the first floor of the Daejeon World Cup Stadium were sold out within five minutes of the ticket sales opening.
Before the game, Ahn said, “Thank you for inviting me to Daejeon, my hometown. I will cheer hard with the fans to help Daejeon Hana Citizen win.” He also served as the starter, bringing a lot of heat to the stadium, and at halftime, he presented autographed balls to the fans, responding to their enthusiastic cheers.온라인바카라
The game drew a total of 20,592 spectators despite being played on a weekday, and Daejeon broke both the record for the most spectators for a weekday game in the 2023 season in the K League and the record for the most spectators for a club’s home game. The previous record for a weekday match in the K League this season was FC Seoul vs. Gwangju FC in Round 12 at Seoul World Cup Stadium, which drew 10,236 fans, and the opening match against Gangwon, which broke Daejeon’s previous home attendance record (18,590), created a festive atmosphere.
This season, Daejeon is ranked third in the K League with an average attendance of 13,843 fans after FC Seoul and Ulsan Hyundai, thanks to the team’s promotion to K League 1 and various fan-friendly marketing programs. The team has achieved this by utilizing factors such as groundbreaking marketing using Hana Financial Group’s advertising model Ahn Yoo-jin and matching up with Jeonbuk Hyundai, which has star players.
Daejeon, which is leading the K League with various fan-friendly marketing, plans to continue to provide special experiences to fans who visit the stadium through various events.